
It’s a common misconception that fashion week’s most attention-worthy beauty trends are always born backstage, before making their way onto the runway and then eventually filtering into our everyday routines. In fact, that’s only partly true, especially when it comes to haircuts – and particularly in London.
Over London Fashion Week the pavements outside the shows showcased all manner of covetable cuts – the kind of directional hair that London salons like Hershesons, Larry King and The Hair Bros have become known for. The discerning eye of ’s beauty team was particularly drawn to the collarbone-grazing midi-cuts, flipped bobs (aka the “fob”, where the ends kick up in a supremely cute way) and “butterfly” bangs, a wispier, more lived-in take on the curtain fringe.
Whether you’re keen to lop off several inches or simply contemplating a trim, consider this is your one-stop-shop for haircut inspiration for the season ahead.
The Flipped Clavi-Cut

Here’s photographic proof that collarbone-length cuts, also known as the “clavi” cut for the way they skim the clavicle, are anything but boring. A little heat from your straighteners or a blow-dry brush will help flip the ends upwards, as seen here on Emilia Silberg.
The Shoulder-Length Afro

This mid-length Afro showcases this guest’s natural texture beautifully.

The “flicked” bob, the “kicked” bob, the “turnout” bob – whatever you call it, flipped ends were everywhere at LFW, putting a playful spin on the classic blunt bob.

The midi-cut is emerging as something of a fashion week favourite, and the bouncy, blown-out finish here gives it a glamorous edge.

Jorja Smith’s brushed-out curls at the Burberry show enhanced her beautiful natural texture, while also showcasing her longer length.

World bronze medallist Annie Tagoe stood out in cobalt blue, but it was her braided updo, piled high into a pineapple bun, that we couldn’t take our eyes off.

Also nodding to ’90s boyband curtains, this bob mimics a mushroom’s softly curved and rounded shape, to give the hair a fuller appearance.

Shorter, rounder layers at the crown blend seamlessly into a curly fringe, lending this cut its soft halo-like shape.

Actor Anna Shaffer proves that curls and fringes are a match made in heaven, with wispy tendrils softening and elevating her blunt cut.
The Jaw-Grazing Bob

Bobs are going nowhere this autumn. If anything, they’re only getting shorter. For a distinctly ’90s feel, ask your hairstylist for a blunt cut that skims the jawline.

Butterfly bangs are characterised by their flicky, winged shape, with this wispy take adding texture to longer lengths.

Cascading waves, reminiscent of the romantic, ethereal lengths immortalised by Botticelli, were spotted on countless guests this Fashion Week. This copper iteration, complete with softly blended bangs, is particularly beautiful.

Raymonda Jalloh’s goddess braids, a combination of micro-braids and free-flowing lengths, have a nostalgic ’90s feel, made all the more striking by the burnished copper colour.

The bixie occupies a cosy space between a jaw-grazing bob and a shorter pixie cut – proof that an in-between cut can look entirely intentional.

These rolled bangs have a vintage pin-up feel. A hot brush, like ghd’s Duet Blowdry Hair Dryer Brush, will help recreate their soft, rounded shape.

Parisa Louvel’s classic French bob gets a cool upgrade with kicked up ends and a micro side fringe, giving it a nonchalant edge.

Folashade Adeyemi’s fuchsia Koroba braids frame her face perfectly, creating the illusion of a sculptural bob.