Amazon has announced that Prime Day is returning in October. The retailer has three major sales events before it even gets to Black Friday. It kicks off the calendar year with March’s Spring Sale, a precursor to its flagship Prime Day event that typically takes place in the summer.
Then you have October’s Prime Big Deal Days, which, for 2026, is taking place on October 6 and 7 for 48 hours of discounts. During this time, the online giant cuts the prices of each category in its behemoth offering, from tech to books, but the most noteworthy are the Prime Day beauty deals.
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Over the last few years, Amazon has been making a quiet play for beauty retail dominance. It has been adding some of the most buzzy labels, brand by brand, to expand its offering beyond the sea of budget buys. That is not to say that the likes of Maybelline, Garnier and Schwarzkopf don’t have some real gems – particularly mascara, micellar water and hair dye respectively, which are bestsellers.
But there is a luxury edit too. Some of the most sought-after labels can be found on Amazon, and what’s more, they’re discounted during the Prime Big Deal Days. Think Olaplex, Kérastase, Clarins, Kiehl’s, Elemis, Kate Somerville, Dermalogica, Dyson, Shark, GHD and more.
On the lower end of the price spectrum but with the same efficacy, The Ordinary, CeraVe and Sol de Janeiro should be on your radar.
Shop the edit of the best Amazon Prime beauty deals below
Best Amazon Prime K-beauty deals
Amazon is great for buying the best Korean skincare exports without heavy shipping fees, and the best part is that with Prime, receiving your haul by the next day is pretty much guaranteed. Purito, Beauty of Joseon, Erborian and COSRX are the cult Korean brands to know – all come highly lauded for their innovative formulations.
- Why it’s -approved: This SPF recently went viral for a reason. Offering high UV protection, anyone who’s tried it will know that it feels like a lightweight moisturiser that couldn’t be more comfortable to wear. Perfect for even the most sensitive skin, it’s a great example of excellent K-beauty formulating.
- “The viral TikTok product that earned Beauty of Joseon its cult status, the Relief Sun Rice + Probiotics SPF50+ is a lightweight daily skin protection cream with an advanced formula that makes it one of the most easily applied SPFs I’ve ever used. It doesn’t feel sticky or heavy and can be layered under make-up with no pilling. Rice extract, vitamins B, C and E and amino acids and minerals are the main ingredients that combine to create nourishing, glow-giving (but non-greasy) sun care that is easily absorbed.”
PDRN Pink Peptide Eye Cream
- Why it’s -approved: The fragile skin around the eyes is often the first place to show signs of skin stress. If you suffer from dark circles, hollowing or crepey fine lines and wrinkles, this PDRN and peptide-infused formula can help restore brightness and reinstate an uneven tone and texture.
- Product type: Eye cream
- When to use: AM and PM after cleansing
Why it’s -approved: “Alpha arbutin has long been included in skincare in the East but is now set for global domination with Beauty of Joseon’s Glow Deep Serum leading the charge. Alongside rice bran water, it works to brighten the complexion, tackling pigmentation and leaving skin luminous. Products of this type often feel greasy but this is far from the case in this serum, which is lightweight and can be layered easily under make-up without hindering the latter’s performance.”
PDRN Pink Collagen Volume Multi Balm
- Why it’s -approved: The ingredient list of Medicube’s pink balm reads like a who’s who of anti-ageing actives. PDRN and volufiline are the stars here, supercharged by a potent blend of low-molecular collagen, growth factors, five types of retinol, caffeine, and hyaluronic acid. Basically, all the ingredients you want to plump, smooth, and boost collagen production.
- “What I love most about this is the ease of application. I wouldn’t generally consider myself a balm advocate, but consider me a convert. With a few simple swipes to target areas and a quick finger massage, this is in place to smooth the appearance of fine lines. I find that when I use it, my under-eyes appear bouncier and my makeup goes on smoother.” —
- Key ingredients: PDRN, volufiline 5%, low-molecular collagen, NAD, liposomal EGF
Amazon Prime Day skincare tool deals
Then, there are the facial toners: Foreo’s microcurrent massager is our tool of choice for tightening jowls, lifting contours and firming the face. It also enhances microcirculation to boost oxygen and drain toxins from the skin. Granting a deep clean via sonic vibrations is Foreo’s Luna 3 face cleanser, which lifts residue out of pores with its high-powered pulses. And if you’ve been thinking about ditching your razor, consider Philips Lumea for dolphin-smooth skin. It uses intense pulsed light to halt unwanted hair growth at the root, with the added bonus of lightening razor burn and blemishes with consistent use. Professional-grade results from the comfort of your own home, and for a fraction of the cost? Sign us up.
FOREO BEAR Facial Toning Device
- Why it’s -approved: Boasting four different attachments to cater to different areas of the body, this powerful device from Philips promises 92 per cent hair reduction after just three sessions. Including sizes for everywhere from the jawline and arms to the upper lip and bikini line, you’ll appreciate the snap-on heads and their neat storage case if you favour a full body shave.
- Laser type: IPL
- Intensity levels: 5 adjustable settings
- How to use it: Place the device head in full contact with your skin and press the pulse button until the light flashes. Philips recommend treating the desired area once every 2 weeks for the first 2 months, after which you only need monthly touch-ups to prevent hair regrowth.
- Multiple attachments
- Quick treatment process
- Auto adapts to skin tone
- Much be consistent to see results
Best Amazon Prime Day skincare deals
Innumerable skincare brands have set up shop on Amazon, so you can find some real gems in the Prime Day 2025 sale. To target acne, hyperpigmentation and fine lines, consider finds from Medik8, CeraVe and La Roche Posay – all boast resurfacing retinoids that bring you clearer, smoother skin. Medik8 loyalists will go mad for the markdowns on all the best Medik8 products, and if you’re looking to restock your skincare staples, the generous discounts on cleansers, eye creams and moisturisers are made for you.
Pro Collagen Rose Cleansing Balm
A cult classic that you’ll rarely find for less than £40, this balm nourishes skin with rose petal extract and Padina Pavonica as it melts the day’s grime away.
- Why it’s -approved: Stress during the day can take its toll on skin, leaving it with exacerbated signs of ageing that it struggles to adequately repair overnight. Support your skin’s natural regenerative process with this luxuriously scented night cream. As well as tetra-peptides, which help to refine skin tone and reduce discolouration, it contains niacinamide and sea holly extract to boost luminosity and tackle fine lines.
- Ingredients to note: tetra-peptides, niacinamide, organic sea holly extract
Blemish Control Face Cleanser with 2% Salicylic Acid & Niacinamide for Blemish-Prone Skin
Why it’s -approved: CeraVe’s blemish cleanser contains its signature ceramides, alongside hectorite clay to reduce sebum on the skin, 2 per cent salicylic acid to target dead cells and blackheads, and niacinamide for a healthy skin barrier.
Medik8’s acclaimed skincare formulas are popular because they are incredibly effective. A great entry-level retinal eye cream, this formula is fast-absorbing and smooths fine lines over time.
- Why it’s -approved: La Roche-Posay’s Cicaplast Baume B5+ has become a travel essential for me. The holiday-friendly 100ml tube can be slathered over the face and body where skin is feeling sensitive and inflammed. The multitasking formula is brimming with kind-to-skin ingredients like vitamin B5, glycerin and cicaplast and the brand’s own signature and soothing thermal spring water. It’s a thick cream texture that calms redness and encourages healing.
- Key ingredients: vitamin B5, glycerin, cicaplast and thermal spring water
- Best for: multitasking
Best Amazon Prime Day bodycare deals
The bodycare category has been transformed in the last few years, with greater attention paid to the skin than ever. See cult classic Bio-Oil to nourish or Nuxe for a luxury glow.
- Best stretch mark cream for affordability
- Why it’s -approved: Helping to improve the look and feel of both new and existing stretch marks, this affordable body oil is also highly adept at reducing scars, firming sagging skin and improving hydration. An excellent all-rounder.
- Calendula oil, lavender oil, rosemary oil
- Good to know: It helps replenish the skin’s natural oils, so it can also be used on skin exposed to drying elements like wind and sun.
Best Amazon Prime Day make-up deals
Have your cards at the ready: Amazon’s beauty category is home to several iconic formulas. You don’t need us to extol the virtues of Maybelline’s eraser concealer (which has had a place in most of our make-up bags at one point or another) or the brand’s cult glosses and affordable mascaras. Also in the lineup of unmissable bargains are legendary brow products from Anastasia Soare – including the dipbrow pomade, which the mogul is best known for using to style Kim Kardashian’s arches.
Stay Naked Quickie Multi-Use Concealer
With a creamy formula that glides over skin and a handy blending brush built in to its cap, this concealer is excellent for when you’re on the go.
This is the product that arguably sparked widespread obsession with beautiful brows when Anastasia Soare applied it using her Golden Ratio Eyebrow Shaping method on none other than Kim Kardashian. Though brow trends have changed, it’s one you can lean on time and time again, whether brushed through the hairs for a feathered look or on an angled brush for something more defined.
Lash Sensational Sky High Mascara
- Why it’s -approved: The formula has maintained its cult-favourite status since exploding onto TikTok in 2020. Why? Its thin, flexible brush delivers intense volume and length from root to tip.
- Creates length and volume without weighing down the lashes.
- Key ingredients: Bamboo extract and fibres
- Who it’s for: Tested by ophthalmologists, the formula is approved for sensitive eyes and contact lens wearers.
- : Black, brown, blue, pink, burgundy
Best Amazon Prime Day supplement deals
If you’re not already wise to the benefits of taking collagen, we’ll fill you in: it supports healthy nails, stronger hair and plump, youthful skin from the inside out. Quality collagen supplements don’t usually come cheap, making these Prime Day deals your best bet if you want to score them with a saving. But that's just the start; there are supplements for hair growth and strength, too, worth your attention.
- Best collagen powder for: skin and anti-ageing
- Key ingredients: Bovine collagen peptides – 284g of them – which are easily absorbed by the body.
- What experts say: “Collagen peptides can stimulate the production of hyaluronic acid by dermal fibroblasts, enhancing skin moisture and reducing wrinkle formation. Because it uses collagen peptides, Vital Proteins Collagen is an incredible powerhouse for the skin.”
- For those frantically googling “which collagen does Jennifer Aniston use?” this is it. Famously endorsed by the alum, the Vital Proteins bumper jar contains more than half a kilo of high-quality type I and III collagen peptides. Plenty here to set you on the path to stronger hair, skin and nails, at a price that almost feels like stealing. The flavourless formula is her ticket to a next-level glow, and she adds it into her morning coffee or smoothie each day. And it really is as easy as that – with a mini scoop that accompanies the tub, it is soluble in both hot and cold liquids, easy to digest and doesn’t taste of anything at all. And if it leads to the skin like Aniston’s… well, add to basket, immediately.
- -approved review: “I have always been quite sceptical when it comes to beauty supplements – after all, there’s nothing that gives you a glow quite like a healthy diet and decent night’s sleep. However, the data around collagen was compelling, and so earlier this year I finally took the plunge with Vital Proteins’s Collagen Peptides. Coming in a flavourless powder, it’s perfect for adding to my morning coffee, without any gloopiness or weird after-taste. After a few months of use, my skin is definitely smoother and brighter, and a facialist commented on how tight my pores were, which is never a bad thing. Watch this space.” —
- Celebrity approved
- Helps joint pain too
- Subtle taste
- Add powder to water; otherwise challenging to mix
Best Amazon Prime Day hair deals
Full Dry Volume & Texture Spray
- Why it’s -approved: Lightweight yet powerful, Living Proof’s Dry Volume & Texture spray is a cult-favourite for a reason, formulated to dispense ultra-fine texturising molecules throughout the hair. It adds body and hold to any look – whether you’re blow-drying your locks after a gym session, or styling with intention before an event. It has a near-invisible finish, which makes application a breeze and provides heat protection up to 210°C.
Chroma Absolu Soin Acide Chroma Gloss
Why it’s -approved: What is interesting about this gloss treatment’s formula is that it contains a small percentage of lactic acid, an exfoliating ingredient that helps restore and rejuvenate strands by removing build-up that may be causing dullness. The Chroma Gloss is part of the brand’s colour-protect collection and so was created with dye endurance in mind. As such, there are ingredients like centella asiatica that bring hydration and fight against frizz and fading.
Gloss Absolu Hair Gloss Oil Glaze Drops
Treat your locks to the nourishing Glaze Drops to transform lacklustre strands. Infused with wild rose oil, it has an instant softening and smoothing effect to combat flyaways and leaves hair with a healthy shine. A little goes a long way.
No. 4P Blonde Enhancer Toning Shampoo
What is Amazon Prime Day 2026?
A sitewide sale of epic proportions, Amazon Prime Day is the autumn savings event to know if your make-up bag, bathroom cabinet or fragrance wardrobe is due a restock. Some items have been marked down by as much as 60 per cent – making it a good time to invest in that hairdryer (or air fryer) you’ve been eyeing. Exclusively available to those with an Amazon Prime subscription, be sure to sign up before shopping to unlock the discounts.
When is Amazon Prime Day 2026?
Amazon Prime Day is happening from 6 to 7 October 2026. Sign up for Amazon Prime to discover unmissable discounts on home goods, headphones, mattresses, tech, kitchenware, and of course, all the best beauty deals. We’ll be curating this edit with more of the best Amazon deals as they drop, so keep this page bookmarked to find our tried and tested top picks.
What to look for in the Prime Day 2026 sale, according to editors:
Year on year, we’ve scoured the sitewide price slashes and noted the trends, acquiring insider knowledge on the products you can expect to find for less. For Prime Day 2026, much of the usual hoard has made it into the sales – from rosemary oils for hair growth to Medik8 bestsellers and the best of Korean beauty. With so much on offer, it can be tempting to make panic purchases that end up collecting dust, but heed our advice for a strategic shop. Now is the time to top up on everyday essentials like mascara, micellar water and cleanser, as well as invest in higher-ticket beauty devices (think: LED masks, hair tools, massagers) that will grant you a lifetime of use at prices you won’t normally find them for. Amazon is great for make-up storage that will keep your vanity tidy, as well as premium beauty and personal care products for your daily routine. There is even a selection of cult perfumes available to shop with a saving – just remember to sign up for Amazon Prime to reveal the deals. And if you’d rather be led directly to the very best beauty deals, stay tuned – we’ll be updating this page with the latest offers as they land.