Uniqlo has remained true to its utilitarian cause since it launched in the UK in 2001. Focusing on functional fashion in a wide range of fabrications, colourways and fits, the Japanese-born brand may have started out life as a purveyor of base-layers and socks (though it still excels in this department), but in recent years it has also become a prized source of wardrobe staples for the nation’s fashion-lovers.

Thankfully, many of these staples appear in the Uniqlo sale – not just during Cyber Week or on Black Friday, both of which are fast approaching – with numerous discounts on knitwear and basics, across its mainline collections and well-loved collaborators like Uniqlo U, JW Anderson and Ceclile Banshen.

As is often the case with Uniqlo, the outerwear is a must-see: there are reductions on jackets similar to the cult windproof blouson that went viral last year, as well as utility jackets in denim and corduroy, and styles lined with the retailer’s innovative Puffertech padding, which traps layers of air to retain warmth. There are also new versions of the brand’s cult nylon crossbody bag on sale in a variety of colourways.

If you’re feeling spoilt for choice, while there are a large selection of discounts, it’s sensible to only invest in pieces that stay true to your style and will complement your existing wardrobe. Remain focused, and try not to be distracted by the enticing markdowns.

So whether you’re a Uniqlo loyalist or just wanting to stock up on winter warmers for the coming months, scroll down to see and shop our Uniqlo sale edit.

Shop ’s picks from Uniqlo’s sale