People do all sorts of things to be more like their favourite fashion plates, like buy the creams they promote, ask for the same face-framing layers, read guides on Vogue.co.uk on how to emulate their style. And since it’s not possible to wear their skin as a morph suit, the next best thing might be to purchase their clothes – as in, the actual garments they’ve worn. This is a service eBay is providing during London Fashion Week through its Endless Runway franchise, a catwalk of pre-loved pieces from the wardrobes of the fashion illuminati that audiences can shop in real time via eBay Live. Its third iteration, taking place on Thursday 17 September at 5pm, includes contributions from model Adwoa Aboah – this magazine’s best-dressed person of 2025, no less – filmmaker Akinola Davis Jr; designer Charles Jeffrey; stylist Harry Lambert; editor and Climax Books founder Isabella Burley; poet, model and activist Kai Isaiah Jamal; and British ’s contributing editor Osman Ahmed.
But perhaps the most anticipated contributor is former British cover star Daisy Edgar-Jones, owner of one of the most envied wardrobes this side of Hollywood. Credit for which goes to both her own internal compass and her two-year collaboration with Dani Michelle, the stylist also behind the wardrobes of Kendall Jenner and Hailey Bieber. “She and I both gasp over the same pieces in the same collections,” Michelle said in the actor’s August cover profile. “What makes her so special is her ability to step into a designer’s world while still making every look feel effortlessly her own. I think that’s why people connect with her style so deeply.” For Edgar-Jones, passing on some of her beloved pieces – more on those shortly – was surely a natural decision. She arrived at that interview wearing second-hand Levi’s and took writer Radhika Seth through Pinterest boards filled with vintage Chloé she hoped to wear while promoting .
“I’ve always been drawn to second-hand fashion and finding pieces with a bit of history and personality,” Edgar Jones says today. “There’s something nice about giving clothes another life. Fashion’s more fun when it’s about finding something unexpected, not just buying new.” Among the pieces she is selling is a beachy, split-back Acne Studios dress in chunky scarlet crochet, bought at a formative moment in her style evolution, just after was released. “I bought this dress for a holiday, wanting to be a little more confident with my fashion,” she says, “and I felt so grown up in it at 22! It’s the perfect timeless beach essential.” Anyone chasing autumn sun might consider pairing it with her oversized Gucci GG Canvas B bag, a monogrammed, crescent-shaped hobo style with a tan leather trim and chunky gold-tone clasps. “I bought it a couple of years ago,” says Edgar-Jones. “It’s an incredibly useful travel companion as it is massive and can fit a whole weekend wardrobe in it if needed. I love it so much, I also have a slightly smaller suede version which I wore to a Gucci show in Milan.”
It doesn’t stop there. eBay Live will host a five-day programme of live shopping streams at 180 Studios, with more of Edgar-Jones’s clothes available in a sale at 9am on Friday. Among them is a blue Fiorucci shirt. “I purchased this one during lockdown because I was spending most of my time doing Zoom press and the waist-up wardrobe game was my top priority,” she says. “I thought this pop of blue was so cool and I loved the boxy shape.” Later that afternoon, contributing editors Tish Weinstock and Julia Sarr-Jamois will join a special British edition of eBay Live at 6pm.
It’s all part of what British Fashion Council CEO Laura Weir sees as the future of the industry. “Fashion depends on both creative excellence and responsible innovation,” she says. “eBay Endless Runway brings those ideas together, celebrating creativity while championing a more circular future. What’s particularly exciting about it is how it turns that concept into something tangible and immediate – audiences aren’t just watching a show, they’re able to shop it in real time.” All very noble, of course, but did I mention the pieces usually go for dirt cheap?
Set a reminder to watch and shop the runway here or tune in @eBayUKofficial on YouTube at 5pm on Thursday 17 September.