However, he assured us that Jeep will be relying on its roots going forward, and the team already has plenty of ideas about this new incarnation of the iconic 4x4 to consider. 

“We’ve got a strong heritage, which started more than 85 years ago,” Peugeot told us. “But the world is changing, and we have to consider what Jeep stands for without betraying our values, but also being able to reinterpret them for the future. 

“Spaces will be even more precious than before. Ecologically responsible answers will be [expected] more than ever. There will be, more than ever, a will to go for outdoor solutions. We also expect to be able to explain that being smaller will not mean getting less. It will mean being more smart, and that's what we expect to do. We expect every centimetre in our product to work harder.”

Peugeot also said, “our responsibility is to be able to translate Jeep’s original DNA into concrete and strong answers for European customers. The key word for Jeep in Europe is, of course, freedom. It's also adventure, it’s authenticity, and it's passion. And when you evolve such an iconic brand, you feel the responsibility to continue [focusing on these values].”

Peugeot assured us that all of the new Jeeps will be available with four-wheel drive, which is a key part of the brand’s DNA.