Leiters confirmed both cars will be replaced in the next two years. The electric 718 Boxster replacement – which Auto Express experienced dynamically at the event – will go on sale in 2027. The car has softened Leiter’s attitude to electric performance cars; in his previous job as McLaren Automotive CEO, he ruled out an electric McLaren saying the technology wasn’t mature enough for supercars.
“I was very, very skeptical about the 718 electric, to be honest, but that lasted only until I drove it for the first time – it is an absolutely fantastic sports car,” he enthused.
An SUV to replace the petrol and hybrid Macan will follow in 2028, with Dr Leiters confirming: “The ICE Macan [successor] is in collaboration with Audi and sits on an Audi platform, as did the first-generation Macan.”
The selected architecture is Volkswagen Group’s Premium Platform Combustion, which underpins Audi’s latest generation SUVs. Power will come from pure combustion and plug-in hybrid drivetrains.
Porsche’s seven-seater SUV
Another SUV is expected later in the five-year plan, a three-row flagship vehicle aimed at Porsche’s biggest market, North America. This Cayenne-topping SUV epitomises Porsche’s strategic push upmarket, with the brand determined to focus on “value over volume”.
The sports car maker will grow revenues by offering more models at higher price points, and more opportunities for its wealthiest fans to indulge their passions. That means copying Italian supercar makers’ “few off” model approach, expanding the customer racing line-up including more Manthey Racing cars and accessories, and boosting individualisation options.
Today the top 10 per cent of costliest Porsches transact at an average selling price of €270,000; the goal is to increase this to more than €330,000. As well as driving revenues, Porsche vows to cut development costs by 20 per cent and slim the workforce by more than 9,000 people. As a result the company’s breakeven point will drop to 200,000 units; last year Porsche retailed just under 280,000 cars, itself a 10 per cent drop on 2024.
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