It can be all too easy to neglect your underwear drawer and wear the same poorly-fitting bra for years on end. However, what you wear underneath your outfit also matters, as not only can it make a big impact on your overall silhouette and how your clothes hang from your body, but it can also make a big difference to your confidence in and out of clothes.
Looking to refresh your top drawer or spice up your lingerie game? You’re in luck. British ’s guide to the best lingerie brands will help you do just that. Finding underwear and bras that you love is no simple task – landing on a brand and style that supports your preferences is just as important as finding the perfect white T-shirt or pair of jeans. High-performing undergarments should feel comfortable on the body, while it’s also important to choose something that will withstand countless wears and washes, so that it can support you for years to come.
Our list below includes tried and trusted brands, from luxury labels to high-street heroes, that all create lingerie that makes you feel your best and will support you through all life events, whether that’s wedding lingerie, surgery underwear or nursing bras. Whether you’re after function-first options from Wolford and Commando, romantic pieces from Kiki De Montparnasse and Agent Provocateur or everyday staples from basics stalwart Marks & Spencer, our edit truly showcases the best brands on the scene.
The best Black Friday 2026 lingerie brand deals
Come here for an edit of the best lingerie brands? With Black Friday coming up, there are some great deals to be found, and we’ve done the hard work for you. Black Friday is traditionally the day after Thanksgiving and marks the start of the festive shopping season. Discounts often start several weeks before the day itself, with some early deals available to shop now. Cyber Monday then follows, with deals continuing until midnight that day. This year, Black Friday falls on Friday 27 November and Cyber Monday on Monday 30 November. Right now we’re bookmarking Commando’s Chic Mesh Plunge Underwired Soft-Cup Bra, Agent Provocateur’s Juni Demi Cup Underwired Bra and Wolford’s Jamaica Bodysuit.
Here are some of the best Black Friday deals for lingerie brands available to buy now.
Featured in this article
Read more: Best Shapewear For Women
Below, compiles the best lingerie brands to shop in 2026, from M&S to Skims.
Farewell VPL, Commando’s pieces create an “invisible effect”, achieved using innovative technical fabrics. Seamless microfibre thongs and briefs, sculpting bralettes – available with spaghetti or thick straps – and fitted bandeaus comprise its minimalistic range, with understated designs that make it stand out from competitors. Top tip: look out for the trusty multipacks.
When perusing Kiki De Montparnasse, you might find more than lingerie. The luxury lingerie brand describes itself as the intersection between celebrating intimacy and inspiring confidence. The range includes everything from bridal lingerie to “items of pleasure”.
M&S is a truly tried and highly trusted name in all things fashion – and the lingerie is no exception. The retailer’s in-house underwear offshoot, B by Boutique, offers ’90s-inspired high-waisted cuts and delicate designs, while the main line is full of sophisticated two-piece lace sets, soft bralettes and staple briefs. The lingerie department is comprehensive with trusted specialist and technical ranges, such as a post-surgery line (developed in partnership with Breast Cancer Now and Colostomy UK), maternity and nursing bras and period underwear – there is also a complimentary in-store fitting service where the team are also able to guide you through all specialist product ranges.
Spanx needs no introduction. There for you when you feel like you need it, and comfortable enough to ensure confidence, its shapewear is a must-have in any modern wardrobe. From flattering bodysuits to sculpting shorts and high-rise underwear, Spanx has got you covered.
In 2021, founder of Cou Cou, Rose Colcord, set out to bridge the gap between sensible underwear and sexy lingerie, embracing the idea that women shouldn’t have to choose between looking good and feeling comfortable. The range includes briefs, thongs, dresses and T-shirts, all crafted from soft, 100 per cent GOTS-certified organic cotton and finished with French lace that exudes understated charm.
At Skims, underwear is rebranded as “solutionwear” thanks to the meticulously considered designs. The offering features both daily basics and hard-wearing shapewear, available up to sizes XXS-4X. You’ll find its range of bras, pants and loungewear in high-quality cottons and ultra-soft, stretch-woven fabrics (among others) that feel buttery soft on the skin.
London-based lingerie brand Fruity Booty has been spicing up even the most sensible of knicker drawers since the brand was founded in 2017. “When I started Fruity Booty, I wanted to create lingerie that felt like an extension of women’s personal style rather than something hidden underneath,” says founder Hattie Tennant. Its lingerie line-up includes sexy sheer pieces, printed balconette bras, which you can mix and match with playful lace boxer shorts, full-coverage briefs or cheeky thongs. With a long list of celebrity fans including Bella Hadid, Kendall Jenner, FKA Twigs and Dua Lipa, this is a brand worth trying if you haven’t already.
Much like Wolford’s coveted foundation pieces – think: hosiery, slips, polo-necks, and shapewear – its lingerie puts the emphasis on quality and comfort. The brand’s offering of bras and briefs aligns perfectly with its functional approach to everyday essentials, and will be a trusty foundation under any of your outfits.
Mat de Luxe Form Bodysuit
Indulge in the romantic, empowering and intricately designed lingerie and boudoir-inspired accessories from Agent Provocateur. For those who are ready to be equipped with corsets, garters, and balconette bras, or barely-there tulle knickers with a hint of vintage spirit, prepare to delight in these daring, delicate pieces.
Fleur du Mal’s lingerie sets, ideated by founder Jennifer Zuccarini, who launched the brand in 2012, are designed to make a statement. The brand’s pieces are cut into interesting shapes that put a contemporary spin on classics, some of which are embroidered with intricate details or trimmed with French Leavers lace. As the brand manifesto outlines: the designs are “not super serious, or over-complicated. They can be cheeky, too.”
Dreamy pastels and vibrant hues in unexpected colour pairings, as well as ultra-soft fabrics, make up Dora Larsen’s cult lingerie offering. “When I founded the brand, most lingerie was either overtly sexy or plain and basic, with nothing modern, playful and colourful,” says founder Georgia Larsen. “I wanted to create something exciting and empowering for women, but also comfortable and wearable.” These bras work particularly well when utilising the bra as an unexpected styling trick, either peeping beneath tanks and shirts, or under sheer looks.
Best known for its affordable prices, inclusive sizing and delicate lace designs, Bluebella has been a British lingerie mainstay for a decade. “To me, lingerie has always been an intimate form of self-expression and a meaningful act of self-care, and I wanted to share that vision with women everywhere,” says founder Emily Bendell. Shop the brand’s Elevated Essentials line or its sexy matching lingerie sets – think open bras, harnesses, and provocative styles – there’s something for every preference.
Stripe & Stare describes its brand as a “revolution, from the bottom up”. This sentiment perfectly encapsulates the British label’s commitment to keeping women comfortable, with undergarments that prioritise innovative design and super-soft OEKO and TEX-certified materials.
Understatement believes that underwear should make women feel free and unrestricted from the very first layer, which is why none of its bras feature underwire or tags, instead incorporating branded metal rings at the straps and a silicone care label. Its offering includes bright, bold pieces made from mesh and feather lace, that are equal parts sexy and playful.
Calvin Klein has utilised its simple, sans serif logo to create underwear that’s both comfortable and immediately recognisable. Celebrity-backed campaigns and seeding have positioned the brand front and centre in recent years, and many swear by their “CKs”, as they are colloquially known. The soft cotton bikini briefs, available in packs of five and in multiple colourways, make for perfect everyday basics.
Five-Pack Low Rise Bikini Briefs
Founded in 2019, Nudea specialises in more sustainably made, comfortable, and well-fitting underwear and sleepwear. Its range includes the ultra-soft organic cotton rib collection as well as sheer balcony bras, which come in cup sizes ranging from A up to GG. “Nudea was built on the belief that comfort is the ultimate luxury,” says founder Priya Downes. “The piece’s closest to your skin should move with you and support you through busy, everyday lives.”
The Organic Cotton Easy Does It Bralette
From homeware to clothing, H&M stocks a vast range of items, including underwear and bras that can provide solid foundations for a daily outfit. Spanning many silhouettes, colours and fabrications – from lace-trimmed triangle bras to multi-pack Brazilian briefs – H&M’s underwear is a favoured high-street brand among team Vogue.
Underdays champions comfort. Founded in 2021, its offering started life as briefs that prioritise wellness – designed for both everyday wear and workouts – made from super-soft Tencel Micromodal. The brand recently expanded into plunge and balcony bralettes, which are made to support and provide comfort. As the brand can attest, they’re “smooth under anything”.
Many of the brands on this list create beautiful bridal options, however Parisian brand Simone Pérèle is a popular choice as it delivers in terms of design and function. Founded in 1948 by a corset maker this is a brand that has a real understanding of foundations, with one of the best strapless bras on the market, the “bandeau essentiel bra.” It also has beautiful white French lace lingerie sets and silk sleepwear which you can wear long beyond the wedding day. The lace wish garter also has a “something blue” ribbon attached to it.
-1871.png)
-1872.png)
The Dutch brand Love Stories was founded in 2013 by Marloes Hoedeman, a former interior designer who wanted lingerie to be playful and beautiful, but primarily comfortable. She wanted to offer an alternative to structured, underwire bras, with a focus on soft triangular bralettes in playful prints and colours. While you will find underwired bras in the edit, they are still a light touch, with soft fabrics and no padding.
-1873.png)
-1874.png)