There are certain brands that have claimed pride of place in our wardrobes without the gimmicks of internet-breaking campaigns or showy logos, and DeMellier is one such example. Launching in its current state in 2017, the London-based brand has become a constant in the wardrobes of fashion editors and A-listers alike, including Emily Ratajkowski and Katie Holmes. And while the brand rarely discounts its goods, 2025 showed us that the Cyber Week and Black Friday sale period is an exception, and something tells us that this year’s offers are going to be just as noteworthy.

Emily Ratajkowski, THE HAPA BLONDE

“I felt there were many shortcuts taken in the fashion industry, and I wanted to do things differently – to design handbags that are modern and of the highest quality, ethically and sustainably made but also attainable and socially conscious,” DeMellier’s founder, Mireia Llusia-Lindh, previously told . “For me, [building a successful brand] starts with strong values and what differentiates you from the rest. From the very beginning, we chose not to follow traditional luxury norms – male creative directors designing for women, overpriced products, or fleeting trends.”

Katie Holmes, Michael Simon/Getty Images

This is precisely what makes DeMellier such a safe bet when it comes to shopping the seasonal sales: you know that these bags won’t be swayed by trending silhouettes or hype-generating colourways. And then there’s the fact that, full price, the entire range comes in under £700 (with the Nano Montreal offering the lowest price point at £365), making them more affordable than the average designer handbag, many of which run into the four figures.

From the capacious New York and the supple Miami, to the structured silhouette of the Hudson and the crossbody versatility of the Siena, it’s fair to say that DeMellier’s accessory line-up has something for everyone. Scroll on to see the bestselling styles that we’ll be adding to basket this Black Friday. Watch this space!