There are a select few style fads that I remember from my teenage years – Gap hoodies being one of them. The social landscape was very different to how it is now: “viral” products were largely determined by friendship groups in school playgrounds. Everyone wanted the same shoe, bag, hair clip, hoodie – you name it – because all their mates had them. I joined the bandwagon of wanting a grey marl hoodie with a varsity-font “G-A-P” emblazoned across the chest. I got one, but it was swiftly succeeded by a black Thrasher hoodie. Good times.

Thankfully, my approach to purchasing has moved on from when I was a teen. Sure, I’ll take a recommendation for a great product or brand, but I’m rarely motivated to buy into trends. And if I do feel so obliged, it’s on the condition that it must last in my wardrobe beyond its moment in the TikTok vernacular. To this point: Gap emblem hoodies are more of a statement than, say, the brand’s denim, which will hold up on the style circuit for many years to come.

After several years hiatus, I was tempted back into Gap’s orbit after seeing a stream of positive reviews about its denim, some of which have come direct from my colleagues at HQ. I committed to trying multiple pairs of jeans, and I was impressed. The ’90s low-rise jeans, available in true blue, indigo and a light acid wash, were a standout.

Gap’s recent collaboration with French favourite A.P.C. also brought a plethora of enduring denim styles, as well as khaki utilitarian jackets and parkas, Breton-striped tops and an A.P.C. version of that iconic Gap hoodie (teenage me would’ve been thrilled.) “For me, there is a chic way to be casual and a casual way to be chic,” founder Jean Touitou previously told . Speaking of Gap, he shared: “I find it quite revolutionary that a brand capable of reaching a broad audience is also capable of listening to radical minimalists like us.”

The denim is a key category, but its other mainline pieces are worth a browse, too. I’ve long been in the market for the “perfect” pair of grey sweatpants that I can wear for travelling, and I liked the fit of the men’s VintageSoft joggers. They were just the right amount of slouch, with a very subtle taper, and elasticated cuffs and waist. Peak comfort when worn with the matching crew-neck sweatshirt, or one of the ribbed Henley tops.

Curious to know what else has caught the eyes of those on the Vogue Shopping desk? Scroll on to see and shop team ’s Gap new-in.