Skiwear is one of those corners of the apparel market dominated by brands that have been around since the early days of the sport itself. Rossignol was founded in 1907, Bogner in 1932, Fusalp in 1952, and Moncler in 1953.
And it makes sense: snow-faring products require technical knowledge, enduring craftsmanship and durability. But in recent years, skiwear has seemingly become a new frontier for high fashion – because what is a piste, if not a snowy catwalk? The deluge of Alpine content has also welcomed a whole new demographic to the sport who are lured by the Perfect Moment aesthetic (think nostalgic knitwear and graphic prints).
’s edit of the best skiwear at a glance
The best Black Friday 2026 ski brand deals
Come here for an edit of the best ski brands? With Black Friday coming up, there are some great deals to be found, and we’ve done the hard work for you. Black Friday is traditionally the day after Thanksgiving and marks the start of the festive shopping season. Discounts often start several weeks before the day itself, with some early deals available to shop now. Cyber Monday then follows, with deals continuing until midnight that day. This year, Black Friday falls on Friday 27 November and Cyber Monday on Monday 30 November. Right now we’re bookmarking Cordova’s Meribel Down Ski Jacket, We Norweigans’ Tyin Bootcut Ski Pants and Goldbergh’s Lunaria Metallic Printed Stretch Recycled-Jersey Base Layer.
Here are some of the best Black Friday deals for ski brands available to buy now.
Skiwear has been a growing category over the past decade or so – in 2014, Net-a-Porter launched a dedicated ski shop and in 2020, Dior launched its first-ever ski collection. 2021 saw the collaboration between ultra-elite mountaintop members club AspenX and Prada, and in the same year, Isabel Marant dabbled in ski and Dolce & Gabbana launched an exclusive ski capsule collection in collaboration with Mytheresa.
A number of fashion brands have also transported the front row up a chair lift – in 2021 Miu Miu staged a 150m catwalk in Cortina in the Dolomites, while in 2026 Moncler took over the snowy mountains of Aspen for its autumn/winter 2026 collection. It featured high-performance ski apparel and Alpine-inspired knitwear modelled by the likes of Gigi Hadid, Imaan Hammam and Natasha Poly. This skiwear movement has naturally hit the high street, too, as at the end of 2025 Perfect Moment partnered with high-street stalwart H&M on a limited edition collection.
These moments and partnerships have helped build ski into one of the most exciting categories of fashion, inspiring young brands to make their mark. Scroll on to discover some of the best ski brands to shop now ahead of another winter season.
The best ski brands to shop this season, according to
Want to look good zipping down Ajax? Cordova is the brand for you. Named after the Alaskan town, the label was founded in the winter of 2016 and has since made a name for itself as brand for quilted shell ski suits.
Cortina Checked Shell Down Ski Jacket
Sella Belted Stretch-Shell Bootcut Ski Pants
Telluride Belted Checked Wool-Blend Ski Suit
Myoko Belted Quilted Shell Down Ski Suit
Launched in October 2014 by Tove Grane and Oyvind Lauritzen, We Norwegians (which is, yes, founded by two Norwegians) offers an all-important but not often-seen component of skiwear: base layers. As the popularity of second-skin catsuits continues to rise, so too does the need for body-skimming knitted base layers. As well as impeccably designed outerwear, We Norwegians offers merino wool and blended leggings, turtlenecks, and more in simple but sophisticated colourways and patterns – a stripe here, a chevron there. And, even if you don’t ski, pieces can be worn like knitwear. The brand has now expanded into outerwear too, with relatively simple (but elegant) navy and chocolate brown ski suits and separates.
Skye Fair Isle Merino Wool Sweater
Tyin Stretch-Shell Flared Ski Pants
Finse Belted Padded Shell Ski Suit
For fashion girls, there’s really just one ski brand: Perfect Moment. Though its “Aspen” sweaters and other cosy knits have become staples of chic chalets and ski lodges, the brand actually has a much longer history than you might assume. Perfect Moment was founded in 1984 by professional skier and filmmaker Thierry Donard, initially focusing on high-performance skiwear. Today, its signatures include star motifs, bold houndstooth checks, and merino turtlenecks emblazoned with playful, on-theme words like “Ski” and “Après.” Outfits that will stand out on any piste.
Schild Intarsia-Knit Merino Wool Turtleneck Sweater
Estelle Hooded Logo-Embroidered Printed Shell Down Jacket
Aurora Embroidered Stretch-Shell Flared Ski Pants
Polar Flare Hooded Logo-Embroidered Printed Houndstooth Shell Down Ski Suit
The signature Goldbergh style is feminine with a sleek, close-cut silhouette, designed with the female form front of mind. Co-founder Sandra Peet explains that she wants women to feel empowered by activewear, describing the Goldbergh woman as having a “twinkle in her eye” and being “unafraid to take risks.” The brand offers a myriad of beautifully-designed base layers, ski jackets and trousers that expertly incorporate fashion into sportswear and work just as well on the slopes as they do at the après ski bar. Goldbergh is also known for its statement prints from its signature leopard to this season’s new bandana-inspired paisley.
Shiro Paisley-Print Shell Flared Ski Pants
Jagger Belted Plush-Trimmed Leopard-Print Ski Jacket
Minou Belted Leopard-Print Shell Ski Pants
J.Lindeberg
Born from a desire to create trendy, sophisticated clothing for people with active lifestyles, former marketing director of Diesel, Johan Lindeberg, founded his namesake brand in 1996. The autumn/winter 2026 ski collection uses thermo garments, advanced mid-layers and super technical materials to create versatile pieces that are suitable for the city and slopes alike. From monochrome one-piece to metallic ski goggles, allow J.Lindeberg to become your new winter wardrobe go-to.
J.Lindeberg
J.Lindeberg
J.Lindeberg
J.Lindeberg
Australian brand Amerl only launched its first collection in 2024, however two years later it is available to buy in the UK via Browns and Harvey Nichols. While the brand offers separates and knitwear, its the Saskia ski suit that has become its signature. It has an elegant silhouette with a belted down jacket and pants that flare over the ski boot. Magnetic fastenings help to make mountain pitstops much easier. You can also unzip the top half of the suit to wear the inner knit jacket, a clever wardrobe adjustment which will help with your luggage allowance.
Halfdays was launched in 2020 by Olympic skier Kiley McKinnon, Ariana Ferwerda and Karelle Golda who noticed that a lot of technical skiwear at mid-range pricing wasn’t designed with women in mind. “The average consumer maybe goes skiing twice a year,” Ferwerda previously told , explaining why they want to make the sport more accessible. “They’re a resort skier and they want to have fun with their friends. For them, it’s more about community and making memories. So we really wanted to create a brand that was a stark contrast between these kinds of performance-driven, hard-core athletic brands and also the luxury brands as well.” This season they have collaborated with Gigi Hadid’s brand Guest In Residence on a tight edit of Alpine-inspired knitwear – but be warned, even looking at the highland turtleneck will have you craving a hot chocolate.
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x Guest In Residence Downhill Cable Puffer Jacket
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X Guest In Residence Highland Turtleneck Sweater
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