Who signed this off? You might well ask, as once again you accidentally trigger a capacitive button on your car’s steering wheel. It is a prime example of when the customer voice, engineering curiosity and financial targets become misaligned. 

Jeff Bezos is credited with using an empty chair in Amazon board meetings to represent the customer view. A superb mindset, because all too easily decisions can be overly influenced by internal factors. That could be the pride of an engineering department which has developed a novel concept, or the finance execs chasing reduced costs.